When branding your company or non-profit, you need to understand the principles that make brands effective today, and the pitfalls to avoid. In this workshop you’ll be introduced to the core of successful branding, creative techniques to employ when crafting your brand, examples of successful brands, and common mistakes to avoid. You will leave with a firm grasp of what a brand is, how it works, and how you can successfully create a brand for your organization. Included will be how a brand is not a logo, developing a brand promise, monitoring your brand, fonts, colors, and keeping consistent brand communication in overall marketing.
- Principles of successful branding
- Techniques to employ when crafting your brand
- Examples of successful brands (and poor brands)
- Common mistakes to avoid
We will also discuss low-cost and effective marketing tools, such as social media, e-marketing, networking and more.